Form

 Cross media productions are very popular within the media industry, this is when you have two forms of media such as websites and magazines working alongside each other to create stronger brand identity and maintaining that identity. As well as this by using cross media production messages and ideas can be reinforced by having either the website or the magazine follow up on the original idea.

There are many reasons as to why cross media production is very important in the media, but mainly being used to boost brand identity and create a sense of continuity. It can also draw the reader in further creating more profit this is because the reader may see something uin the magazine and want to follow up on the website. Not only does it make regular readers but by having a website it can be used to connect those readers creating fan groups to create a community. As they begin to connect they often go on to share this with other people creating a ripple effect in finding new readers growing the audience.